In the course of the project "ESCAPE Travel Agency" the
participants of the group with the support of General Travells created
a real travel agency, selling tours to various destinations not only
throughout Russia, but also abroad. The installation wholly reproduced
all the attributes of a travel agency - printed matter (posters, postcards,
leaflets and maps), as well as video-recordings, advertising tour
destinations.
However the content of the provided services is root and branch different
from the services provided by a conventional travel agency. The aim
of the artists who acted as tour-guides offering original tours to
one of the destinations, was to change the consciousness of the viewers.
Each of the artists offered his/her exclusive program that included
joint art actions (performances), a range of excursions and services,
and as a result of this experience each viewer should turn into an
Artist.
Press:
In my opinion, the best was the result showed by the "ESCAPE
Travel Agency". Its staff - the artists Valeriy Ayzenberg, Anton
Litvin, Bogdan Mamonov and Elizaveta Morozova don't simply go to some
places, but offer their services for the organizing of unique and
exclusive excursions to New York, Paris, Rome, Barcelona, Tsarskoye
Selo and the village of Matushino. If you think it to be nothing but
another artistic swindle, you are mistaken. Escape is supported by
a very respectable firm Jet Travel, an agent of the International
Association of Aircarriers. For further details please contact us
at ayzen-escape@mtu-net.ru. Have no doubt: the artists, of course,
are a little bit strange folks, but they'll show you sights and places
of interest that you would never in your life see without them.
Ethics, aesthetics, and a "German sign"
Nikita ALEKSEEV (No.30 of 21.08.2001)
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